The Story

TIME, WITH A
DIFFERENT NOTE.

Luthier Watches was born from two things: a love of watches and a love of guitars.

Not a watch covered in musical references.
Not a novelty.
Just a considered everyday watch with its inspiration worked quietly into the design.

Guitar.
Time.
Design.
Luthier Watches and guitar
Our Beginning

IT STARTED WITH
A SIMPLE IDEA.

Finding a watch inspired by guitar culture was easy. Finding one we actually wanted to wear wasn't.

Too often, the connection to music felt obvious, oversized or added as an afterthought. We wanted something different — a clean, understated watch that could stand on its own, while still having a story behind it.

So we designed one.

The result became the LP Series.

MORE THAN A WATCH.

The guitar at 12 o'clock isn't decoration. It's the reason Luthier exists.

The Luthier mark replaces the traditional 12 o'clock index, making the inspiration part of the watch itself rather than something simply printed onto the dial.

From a distance, it's a clean everyday watch. Look closer and the story becomes clear.

Guitar inspired Luthier Watches
Luthier Watches guitar logo
Why “Luthier”?

A NAME WITH MEANING.

A luthier is a craftsperson who builds and repairs stringed instruments. It's a word associated with precision, patience and attention to detail — values that felt naturally at home in watch design.

It also connects everything back to where the idea started.
Music.
Luthier Watches lifestyle
Designed For Life

DESIGNED FOR
EVERY DAY.

Luthier isn't about making watches that only make sense if you're holding a guitar.

They're designed for work, weekends, nights out and everything in between.

The musical influence is there for those who recognise it. And for everyone else?
It's simply a good-looking watch.

Discover The LP Series →